Hyvä Agency Partner Program
Magento agencies, including system integrators (SIs) and freelancers, are at the heart of Hyvä.
We’re grateful for the 700+ agencies who contribute to our growth. It matters to us that that work is recognised and rewarded.
As more merchants reach out to us directly, we’ve also introduced clearer ways to differentiate agencies based on their experience and expertise with Hyvä.
How to join the Hyvä Partner programme
1. Prerequisite
Before we can onboard you as a Partner Agency, you must meet at least one of the following:
- You, or one of your clients, has purchased at least one paid Hyvä licence
- You have at least one certified Hyvä developer in your team
2. Apply through the Hyvä Portal
Once you create your account, the Portal will guide you through onboarding.
During this process:
- Select I work at an agency or as a freelancer
- When asked if your organisation is a Hyvä Partner Agency, select No
- Choose Yes, of course! when asked if you’d like to become a partner
- Confirm Yes, we want to become a Partner Agency
Once submitted, we’ll review your request and follow up with the next steps.
For more detail, see the 👉 My Agency Setup Questionnaire
3. What happens next
Please be patient
We review each application manually.
That means it can take a little time, but it also means we look at each agency properly.
If you haven’t heard back yet, it simply means we’re still working through submissions.
You’ll receive an email update as soon as your application progresses, including when your partner badges are ready. This ensures you get a heads-up before we make any announcements on socials.
Existing Hyvä Partners
Already part of the Hyvä Partner programme? You can request to be added to your agency’s team through the Hyvä Portal.
During onboarding:
- Select I work at an agency or as a freelancer
- Choose Yes when asked if your organisation is a Hyvä Partner Agency
- Enter your agency’s partner code, or search for your agency manually
- Submit your request
Once approved:
- Your certifications will be linked to your agency
- You’ll gain access to partner resources
- Your agency can manage licences connected to your account
How it works
Hyvä Agencies Partnership Tiers
The higher the tier, the better you will be listed on our website. You will have the corresponding badge to feature on your agency’s assets online and offline, promote your Hyvä expertise and become a true Hyvä ambassador.
Merchants can confidently use this information as a true reflection of an Agency’s expertise and experience with our technology.
In addition to recognition, we will also offer more co-branding opportunities so that, together, we can increase our presence in specific markets.
We will also connect regularly with higher volume agencies to get feedback on their implementations and gather input on both our products but also our go-to-market approach and activities.
1. Bronze Partner Agencies
Requires a minimum points threshold and ≥50% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink and logo
- Welcomed on LinkedIn
- GitLab access for Theme and Checkout, plus 1-month limited Commerce access on request
2. Silver Partner Agencies
Requires a higher points threshold, at least 1 developer certification, and ≥50% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- GitLab access for Theme and Checkout, plus 1-month limited Commerce access on request
- Opportunity to present client cases and share booths at events
- LinkedIn shout-out on upgrade
3. Gold Partner Agencies
Requires a higher points threshold, at least 3 developer certifications, and ≥60% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- Full GitLab access including Commerce and first access to beta features
- Opportunity to present client cases and share booths at events
- Dedicated marketing fund for co-promotion
- Invited to the exclusive Gold & Platinum Partner Slack channel and feedback sessions
- LinkedIn shout-out on upgrade
4. Platinum Partner Agencies
Requires the highest points threshold, at least 5 developer certifications, and ≥70% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- Full GitLab access including Commerce and first access to beta features
- First opportunity to present client cases and share booths at events
- Dedicated marketing fund for co-promotion
- Invited to the Gold & Platinum Partner Slack channel, feedback sessions, and a private Slack channel with the Hyvä team
- Funded for presenting at eCommerce events (with Mollie/Hypernode/Maxcluster partnerships)
- Invited to an in-person Platinum partner event
- LinkedIn shout-out on upgrade
Our Point System
Our programme is FREE. Agencies are rewarded for their contributions to Hyvä’s products’ adoption and brand expansion.
Points are tallied once per year in December based on the current and previous year’s activity. During the year you cannot be downgraded, but you can be upgraded if your points increase. Note that no downgrades will occur in 2026 due to a transition period towards the new point system.
At least 45% of your total points must come from license sales. If your combined marketing and certification points exceed 55% of your total, they will be capped at that threshold (exception: the first 3 certifications always count). Only licenses registered in the Hyvä Portal count toward your score.
License Points
| Product | Points per active license |
|---|---|
| Hyvä Commerce | 10 |
| Hyvä Enterprise | 10 |
| Hyvä Checkout | 5 |
| Hyvä UI | 1 |
Certification Points
Each certification owned by a developer in your agency earns 3 points, valid for the certification year and the two following years. Minimum certification counts are required to maintain certain tiers:
| Tier | Minimum certifications required |
|---|---|
| Silver | 1 |
| Gold | 3 |
| Platinum | 5 |
Note
The first 3 certifications will always count towards your total partner points, regardless of the license sales.
Core Web Vitals Requirements
A minimum percentage of your live Hyvä projects must pass Google Core Web Vitals:
| Tier | Required CWV pass rate |
|---|---|
| Bronze | ≥ 50% |
| Silver | ≥ 50% |
| Gold | ≥ 60% |
| Platinum | ≥ 70% |
Marketing Contribution Points
| Contribution | Points | Max points | Validity |
|---|---|---|---|
| Hyvä landing page on agency website | 5 | 5 | Indefinite |
| Blog article about Hyvä | 2 | 24 | Year of contribution until end of the next year |
| Case study | 4 | 48 | Year of contribution until end of the next year |
| Podcast or video interview featuring Hyvä | 3 | 18 | Year of contribution until end of the next year |
| Presentation at an ecommerce event | 5 | 20 | Year of contribution until end of the next year |
| Organisation of a Hyvä-named event | 5 | 20 | Year of contribution until end of the next year |
| Presence at a Hyvä booth at an Ecommerce Expo | 15 | 30 | Year of contribution until end of the next year |
The points total determines the agencies’ partner status, also known as tiers.
FAQs
Can I get listed in multiple countries?
Answer: You can get listed in the country where you have an office.
Agencies can get listed in more than 1 country if they:
- Have an actual office there
- Have at least 3 employees there
- Have clients in that country
- Have a distinct company name in each country
You can then get listed as company name UK, company name NL for instance, so it's clear there's multiple branches and customers understand they're dealing with an international company.
Do I need to pay to join the Hyvä agency partner program?
No it’s not a pay to play programme. It is based on how much you deal with Hyvä daily, both from a technical and business point of view.
Do you offer commissions, kickbacks or discounts to agency partners?
No. We are happy to keep it simple and keep our prices very affordable to every merchant who wants to sell online.
What agencies get at the end of the day are happy merchants who see a quick ROI on their new Hyvä builds, a reduction in development time and cost, developers' happiness and lower maintenance costs.
Do you offer a developer's license to get started?
Yes! You can get a free Hyvä Theme license key at hyva.io/hyva-theme-license.html.
We do not offer free developer licenses for Hyvä Checkout, Hyvä Commerce, or Hyvä Enterprise.
For these products, we offer a 30 day return policy instead.
After you get familiarized with the Hyvä product, you have the flexibility to transfer that license to your first client. If you need help pitching Hyvä projects, you can use our Showcases and Marketing Material.
How can agencies with fewer clients be rewarded fairly?
Insights we get from talking personally to hundreds of agencies are that those with fewer but bigger clients are led to go deeper into specific clients' requirements and will build Hyvä compatibility modules that are not available off-the-shelf.
Once their project is live, the story they share is also more appealing as their clients are more aspirational, they get invited on stage to talk about and give it more credibility and exposure, so that makes up for the sheer volume of Hyvä projects that others might be able to build.