Hyvä Agency Partner Program
Magento agencies, including system integrators (SIs), and freelancers, are the heart of Hyvä’s business model.
We are grateful for the 700+ agencies who contribute to our growth, so it is important that we recognise and reward them.
Now that a growing number of merchants are reaching out to us directly, we also felt the need to differentiate agencies based on their experience and expertise with our technology.
👉 Apply to become a Hyvä Agency Partner
To understand and apply for the partner program, please read the sections below.
How it works
Hyvä Agencies Partnership Tiers
The higher the tier, the better you will be listed on our website. You will have the corresponding badge to feature on your agency’s assets online and offline, promote your Hyvä expertise and become a true Hyvä ambassador.
Merchants can confidently use this information as a true reflection of an Agency’s expertise and experience with our technology.
In addition to recognition, we will also offer more co-branding opportunities so that, together, we can increase our presence in specific markets.
We will also connect regularly with higher volume agencies to get feedback on their implementations and gather input on both our products but also our go-to-market approach and activities.
1. Bronze partners
- Get listed on our suppliers page
- Are welcomed as a partner on our social media
- Get access to our Slack channel and Gitlab for support
2. Silver partners
- Get all the benefits of Bronze
- Get their logo and a short description on our partner page
3. Gold partners
- Get all the benefits of Silver
- Get the opportunity to present client cases and share booths with us at events
- Get to produce content together once a year
- Are invited to join our Gold Partner Slack channel
- Are invited to specific feedback sessions
4. Platinum partners
- Get all the benefits of Gold
- Will be invited to personally meet with the Hyvä team once a year
- Are invited to a dedicated Platinum Partner Slack channel with the Hyvä team where they can give direct feedback
Our Point System
Our program is FREE. Agencies are rewarded for their contributions to Hyvä’s products’ adoption and brand expansion.
Based on our customer insights, we came up with a point system that takes into account two key agency typologies: those that built lots of smaller shops and those that run bigger projects on bigger clients.
Points are attributed to the following actions, by order of importance
- Purchase of Hyvä product licenses (Theme, Checkout, Enterprise)
- Percentage of live Hyvä projects passing Google Core Web Vitals (Quantity is good, quality is better. At least 50% of live builds should pass - this is a requirement to be considered for Gold tier or above.)
- Number of Hyvä showcases that distinguish themselves for example based on performance, brand recognition, business metrics improvement or awards
- Marketing contributions that help drive awareness, comprehension, consideration, adoption and advocacy of the Hyvä brand (events, presentations, webinars, high-quality articles and case studies, videos etc…)
- Support contributions and eagerness to help the Hyvä Community on Slack.
The points total determines the agencies’ partner status, also known as tiers.
How to join Hyvä Partner programme?
1. Prerequisite
You need to have had experience with Hyvä, such as purchasing at least one Hyvä license and becoming familiar with our technology, to be assigned a tier.
- For New Partners: Submit your application at any time. We process and announce new partnerships on a monthly basis.
- For Existing Partners: Submit your details before 14th March 2025 to be considered for the Q1/Q2 2025 updates. Forms submitted by existing partners after this date will be reviewed in Q1 2026.
3. Please be patient
We understand your excitement! Please be assured we are working as quickly as possible to process submissions. However, the process is still manual, so bear with us. If you haven’t heard back, it means we’re still working on it.
You will be notified via email when we start distributing badges. This ensures you get a heads-up before we make any big announcements on LinkedIn.
👉 Apply to be a Hyvä Agency Partner here
Filling Out the Partner Form
The Hyvä Partner Form is designed for both new partnership enquiries and existing partner updates. When completing the form:
- Clearly indicate whether you are a new or existing partner. This is checked against agencies currently listed on our website.
- Enter All Hyvä Activity: Please submit all your Hyvä license purchases and contributions, even if you submitted them previously.
- List all live and development domains separately for each type of Hyvä license (Theme, Checkout, Enterprise).
- Document your marketing contributions, including published articles, event presentations, organised events, and merchant case studies.
- Ensure you have a dedicated Hyvä landing page on your website, especially if aiming for Gold tier or above.
FAQs
Can I get listed in multiple countries?
Answer: You can get listed in the country where you have an office.
Agencies can get listed in more than 1 country if they:
- Have an actual office there
- Have at least 3 employees there
- Have clients in that country
- Have a distinct company name in each country
You can then get listed as company name UK, company name NL for instance, so it's clear there's multiple branches and customers understand they're dealing with an international company.
Do I need to pay to join the Hyvä agency partner program?
No it’s not a pay to play programme. It is based on how much you deal with Hyvä daily, both from a technical and business point of view.
Do you offer commissions, kickbacks or discounts to agency partners?
No. We are happy to keep it simple and keep our prices very affordable to every merchant who wants to sell online.
What agencies get at the end of the day are happy merchants who see a quick ROI on their new Hyvä builds, a reduction in development time and cost, developers' happiness and lower maintenance costs.
Do you offer a developer's license to get started?
We do not offer a free developer license for Hyvä Theme.
The reason is that when you purchase a Hyvä Theme License, you get access to our Slack channel with support from close to 5,000 knowledgeable and kind Hyvä specialists. That helps you ramp up much faster.
What we offer though, is the possibility for you to transfer that license to your first client. After you get familiarized with the technology, if you need help pitching Hyvä projects, you can use our Showcases and Marketing Material.
In the unlikely event the above don’t work for you, we offer a 30 day return policy.
How can agencies with fewer clients be rewarded fairly?
Insights we get from talking personally to hundreds of agencies is that those with fewer but bigger clients are led to go deeper into specific clients' requirements and will build Hyvä compatibility modules that are not available off-the-shelf.
Once their project is live, the story they share is also more appealing as their clients are more aspirational, they get invited on stage to talk about and give it more credibility and exposure, so that makes up for the sheer volume of Hyvä projects that others might be able to build.