Hyvä Agency Partner Program
Magento agencies, including system integrators (SIs), and freelancers, are the heart of Hyvä’s business model.
We are grateful for the 700+ agencies who contribute to our growth, so it is important that we recognise and reward them.
Now that a growing number of merchants are reaching out to us directly, we also felt the need to differentiate agencies based on their experience and expertise with our technology.
👉 Apply to become a Hyvä Agency Partner
To understand and apply for the partner program, please read the sections below.
How it works
Hyvä Agencies Partnership Tiers
The higher the tier, the better you will be listed on our website. You will have the corresponding badge to feature on your agency’s assets online and offline, promote your Hyvä expertise and become a true Hyvä ambassador.
Merchants can confidently use this information as a true reflection of an Agency’s expertise and experience with our technology.
In addition to recognition, we will also offer more co-branding opportunities so that, together, we can increase our presence in specific markets.
We will also connect regularly with higher volume agencies to get feedback on their implementations and gather input on both our products but also our go-to-market approach and activities.
1. Bronze Partner Agencies
Requires a minimum points threshold, at least 1 developer certification, and ≥50% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink and logo
- Welcomed on LinkedIn
- GitLab access for Theme and Checkout, plus 1-month limited Commerce access on request
2. Silver Partner Agencies
Requires a higher points threshold, at least 2 developer certifications, and ≥50% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- GitLab access for Theme and Checkout, plus 1-month limited Commerce access on request
- Opportunity to present client cases and share booths at events
- LinkedIn shout-out on upgrade
3. Gold Partner Agencies
Requires a higher points threshold, at least 3 developer certifications, and ≥60% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- Full GitLab access including Commerce and first access to beta features
- Opportunity to present client cases and share booths at events
- Dedicated marketing fund for co-promotion
- Invited to the exclusive Gold & Platinum Partner Slack channel and feedback sessions
- LinkedIn shout-out on upgrade
4. Platinum Partner Agencies
Requires the highest points threshold, at least 5 developer certifications, and ≥70% of live Hyvä builds passing Core Web Vitals.
- Listed on our partner page with a backlink, logo and short description
- Full GitLab access including Commerce and first access to beta features
- First opportunity to present client cases and share booths at events
- Dedicated marketing fund for co-promotion
- Invited to the Gold & Platinum Partner Slack channel, feedback sessions, and a private Slack channel with the Hyvä team
- Funded for presenting at eCommerce events (with Mollie/Hypernode/Maxcluster partnerships)
- Invited to an in-person Platinum partner event
- Receive a physical asset to showcase their status
- LinkedIn shout-out on upgrade
5. Community Partner Agencies
Requires at least one Hyvä open-source license download.
- Listed on our partner page
Our Point System
Our programme is FREE. Agencies are rewarded for their contributions to Hyvä’s products’ adoption and brand expansion.
Points are tallied once per year in January based on the previous year’s activity. During the year you cannot be downgraded, but you can be upgraded if your points increase. Marketing contribution points are capped at 55% of your license points. Only licenses registered in the Hyvä Portal count toward your score.
License Points
| Product | Points per active license |
|---|---|
| Hyvä Commerce | 10 |
| Hyvä Enterprise | 10 |
| Hyvä Checkout | 5 |
| Hyvä Theme | 5 |
| Hyvä UI | 1 |
Warning
Hyvä Theme license points will be removed in 2027. Agencies are encouraged to migrate Theme licenses to Hyvä Commerce.
Certification Points
Each certification owned by a developer in your agency earns 5 points, valid for the certification year and the two following years. Minimum certification counts are required to maintain certain tiers:
| Tier | Minimum certifications required |
|---|---|
| Silver | 1 |
| Gold | 3 |
| Platinum | 5 |
Core Web Vitals Requirements
A minimum percentage of your live Hyvä projects must pass Google Core Web Vitals:
| Tier | Required CWV pass rate |
|---|---|
| Bronze | ≥ 50% |
| Silver | ≥ 50% |
| Gold | ≥ 60% |
| Platinum | ≥ 70% |
Marketing Contribution Points
| Contribution | Points | Max points | Validity |
|---|---|---|---|
| Hyvä landing page on agency website | 5 | 5 | Indefinite |
| Blog article about Hyvä | 2 | 24 | Year of contribution until end of the next year |
| Case study | 4 | 48 | Year of contribution until end of the next year |
| Podcast or video interview featuring Hyvä | 3 | 18 | Year of contribution until end of the next year |
| Presentation at an ecommerce event | 5 | 20 | Year of contribution until end of the next year |
| Organisation of a Hyvä-named event | 5 | 20 | Year of contribution until end of the next year |
| Presence at a Hyvä booth at an Ecommerce Expo | 15 | 30 | Year of contribution until end of the next year |
The points total determines the agencies’ partner status, also known as tiers.
How to join the Hyvä Partner programme?
1. Prerequisite
You need to have had experience with Hyvä, such as purchasing at least one Hyvä license and becoming familiar with our technology, to be assigned a tier.
- For New Partners: Submit your application at any time. We process and announce new partnerships on a monthly basis.
- For Existing Partners: Track your points and submit contributions directly in the Hyvä Portal using the Partner Program Overview and Contributions pages.
3. Please be patient
We understand your excitement! Please be assured we are working as quickly as possible to process submissions. However, the process is still manual, so bear with us. If you haven’t heard back, it means we’re still working on it.
You will be notified via email when we start distributing badges. This ensures you get a heads-up before we make any big announcements on LinkedIn.
👉 Apply to be a Hyvä Agency Partner here
Filling Out the Partner Form (New Partners)
When completing the partner form as a new applicant:
- Enter All Hyvä Activity: Submit all your Hyvä license purchases and contributions.
- List all live and development domains separately for each type of Hyvä license (Theme, Checkout, Commerce, Enterprise, UI).
- Document your marketing contributions, including published articles, event presentations, organised events, and merchant case studies.
- Ensure you have a dedicated Hyvä landing page on your website, especially if aiming for Gold tier or above.
FAQs
Can I get listed in multiple countries?
Answer: You can get listed in the country where you have an office.
Agencies can get listed in more than 1 country if they:
- Have an actual office there
- Have at least 3 employees there
- Have clients in that country
- Have a distinct company name in each country
You can then get listed as company name UK, company name NL for instance, so it's clear there's multiple branches and customers understand they're dealing with an international company.
Do I need to pay to join the Hyvä agency partner program?
No it’s not a pay to play programme. It is based on how much you deal with Hyvä daily, both from a technical and business point of view.
Do you offer commissions, kickbacks or discounts to agency partners?
No. We are happy to keep it simple and keep our prices very affordable to every merchant who wants to sell online.
What agencies get at the end of the day are happy merchants who see a quick ROI on their new Hyvä builds, a reduction in development time and cost, developers' happiness and lower maintenance costs.
Do you offer a developer's license to get started?
Yes! You can get a free Hyvä Theme license key at hyva.io/hyva-theme-license.html.
We do not offer free developer licenses for Hyvä Checkout, Hyvä Commerce, or Hyvä Enterprise.
For these products, we offer a 30 day return policy instead.
After you get familiarized with the Hyvä product, you have the flexibility to transfer that license to your first client. If you need help pitching Hyvä projects, you can use our Showcases and Marketing Material.
How can agencies with fewer clients be rewarded fairly?
Insights we get from talking personally to hundreds of agencies are that those with fewer but bigger clients are led to go deeper into specific clients' requirements and will build Hyvä compatibility modules that are not available off-the-shelf.
Once their project is live, the story they share is also more appealing as their clients are more aspirational, they get invited on stage to talk about and give it more credibility and exposure, so that makes up for the sheer volume of Hyvä projects that others might be able to build.